Most of my portfolio showcases non-commercial projects, but I truly enjoy diving into commercial work too. Often, I feel drawn to blend these projects with social themes to add a layer of meaning. For this campaign, I worked on a campaign for BORNTOSTANDOUT, a brand with a bold, erotic style. I love their provocative approach, so I took it a step further by tying in a theme that's equally daring but adds a deeper, thought-provoking twist to their brand identity.

This campaign is visible in perfume stores, on the street, and on social media. Time plays an important role in this campaign, it needs to stay mysterious at first to get people talking. By spacing out the ads over a few weeks, it will spark curiosity. When the product and the full campaign are launched, it will become a conversation starter about the orgasm gap.